South Island Lunchbox
A food truck whose website never told you where the truck was parked.
The problem
South Island Lunchbox parks most days outside the Sooke Brewing Company on Otter Point Road. PJ was running it on a GoDaddy Website Builder page.
The whole homepage said one thing, four times over: "Comfort food. Close to home." It never said where the truck parks. It never said when the truck is open. The menu sat two clicks back behind a nav item, formatted as a price list.
A hungry person in Sooke, holding a phone, could not answer either question that would make them drive over.
What I changed
- Answered the two questions in the hero
- Home base, hours and a directions button now sit above the fold, next to the name. Nobody has to hunt.
- Gave the location its own section
- A "Where's the truck?" block with the address and an embedded map, because a travelling truck is the one thing a static page has to keep straight.
- Rebuilt the menu as something worth reading
- The same menu design runs on the site and on the printed board in the truck window, so the thing you see online is the thing you see when you walk up.
- Made it findable
- Static build, local business schema, and real page titles, so the truck can turn up when somebody searches for food in Sooke rather than only when they already know the name.
The same page on a phone, which is where most people meet a food truck. The old headline ran off the edge of the screen with a cookie banner on top of it.
The old page called itself a price list and read like one. The new one leads with what people actually order.
Where it stands
The new site is live at silunchbox.ca. The GoDaddy page it replaced has been taken down, so the before screenshots on this page are the only record of it left.
No traffic or ranking numbers appear here. The site is new enough that any figure worth quoting has not settled yet, and a made up one is worth less than none.