South Island Lunchbox
A food truck whose website never told you where the truck was parked.
The problem
South Island Lunchbox parks most days outside the Sooke Brewing Company on Otter Point Road. PJ was running it on a GoDaddy Website Builder page.
The whole homepage said one thing, four times over: "Comfort food. Close to home." It never said where the truck parks. It never said when the truck is open. The menu sat two clicks back behind a nav item, formatted as a price list.
A hungry person in Sooke, holding a phone, could not answer either question that would make them drive over.
What I changed
- Answered the two questions in the hero
- Home base, hours and a directions button now sit above the fold, next to the name. Nobody has to hunt.
- Gave the location its own section
- A "Where's the truck?" block with the address and an embedded map, because a travelling truck is the one thing a static page has to keep straight.
- Rebuilt the menu as something worth reading
- The same menu design runs on the site and on the printed board in the truck window, so the thing you see online is the thing you see when you walk up.
- Made it findable
- Static build, local business schema, and real page titles, so the truck can turn up when somebody searches for food in Sooke rather than only when they already know the name.
Where it stands
The rebuild is finished and replaces the GoDaddy page at launch. The before screenshots on this page were taken from the old site while it was still up.
[NEED FROM KOAH] Launch date, and any search result worth quoting once the new site has been indexed. No numbers go on this page until they are real.